The appointment marks a milestone in the gifting giant’s 46-year legacy, blending tradition with fresh leadership for a new growth phase
Archies, India’s popular gifting brand, has appointed Hanisha Gandhi as its Executive Director, the first woman – and the first outsider – to hold the role in the company’s 46-year history. The landmark decision signals the brand’s intent to pair its rich legacy with a renewed vision for reinvention and growth.
Hanisha’s journey with Archies spans more than 14 years. Rising through the ranks after starting under the mentorship of the company’s senior leadership, she most recently served as Vice-President – Sales, where she spearheaded revenue growth, expanded the retail footprint, and drove customer acquisition, while laying the groundwork for Archies’ entry into new markets.
Reflecting on her appointment, Hanisha said, “It feels both an honour and a responsibility to be appointed as the first woman Executive Director in Archies’ history. This is not just a personal achievement but a social milestone, showing women everywhere that barriers can and should be broken. My vision is to make Archies reach as many customers as possible, serving them with quality products while balancing tradition with innovation.”
She emphasised that personalisation, affordability and sustainable gifting would be central to Archies’ evolution, aiming to re-establish the company as India’s most loved gifting brand. Plans are under way to launch a new range of aspirational yet affordable products, supported by deeper consumer insights, trend-driven campaigns, and stronger engagement with younger, digital-first audiences.
Commenting on the elevation, Varun Moolchandani, Executive Director, Archies, noted, “Hanisha’s appointment marks a defining moment in Archies’ journey. For the first time in 46 years, an outsider has stepped into the role of Executive Director, and the fact that it is a woman leader makes it even more special. Her elevation represents the balance of tradition and change – preserving what Archies has always stood for, while steering it into a future where we engage new generations, expand our reach, and stay relevant in a fast-evolving world of gifting.”
With Gandhi at the helm, Archies is preparing for its next chapter of expansion, strengthening its digital presence, widening its retail footprint across India, and cementing its place as the country’s most cherished gifting brand.
