The company says that the store reflects a growing shift in consumer preferences where bullion is also viewed as a personalised and aspirational purchase
Aspect Bullion & Refinery, a premium gold and silver coins and bars brand, has unveiled its second Flagship Store at Sky City Mall, Borivali. The expansion aims to bring together heritage craftsmanship, advanced technology, and a luxury shopping experience.
The opening was led by Aksha Kamboj, Vice President of India Bullion and Jewellers Association (IBJA) and Executive Chairperson of Aspect Global Ventures, as per the official statement. The company said that with gold and silver coins gaining strong traction among modern investors and festive buyers, the store reflects a growing shift in consumer preferences where bullion is also viewed as a personalised and aspirational purchase.
“Today’s consumers are looking for more than just an investment, they seek trust, design, and personalisation. At Aspect Bullion, we are redefining bullion retail by offering premium coins and bars that can be customised, making them perfect for festive occasions, gifting, and long-term wealth building,” Kamboj highlighted.
Looking ahead, the brand’s strategic growth roadmap includes expansion into key metros, luxury malls, airports, and spiritual destinations, creating a premium network of boutiques and touchpoints to make bullion investment more accessible. The company also pointed out that it also introduced smart bullion vending machines for gold and silver coins and bars earlier this year.
Industry experts note that India’s bullion market is entering a high-growth phase, with coins and bars emerging as one of the most preferred categories. By marrying traditional trust with modern innovation, Aspect Bullion is eyeing to strategically position itself as a major player in this evolving landscape.
