The platform also expects to grow its user base sixfold, from half a million currently to over three million by the end of this calendar year
Attero’s direct-to-consumer takeback platform, Selsmart, has scaled up its operations across more than 25 cities. With a focus on accessibility and convenience, Selsmart has laid out a clear roadmap to reach 1,50,000 monthly orders and Rs. 500 crore revenue run rate with 75,000 metric tonne of e-waste by March 2026.
The platform also expects to grow its user base sixfold, from half a million currently to over three million by the end of this calendar year, as per the official statement. Based on current volumes, Selsmart is set to process over 15,000 metric tonne of e-waste annually and is already operating at a revenue run-rate of Rs 100 crore.
“We have made it easy for people and businesses to take the right step with their old electronics. Every device picked up through the platform is one less item headed for a landfill and one more step toward recovering materials that India otherwise imports,” Nitin Gupta, Chief Executive Officer (CEO) and Co-founder, Attero,
Highlighting that the return supply chain for electronics in India has been historically fragmented and broken, the company said that Selsmart aims to address this challenge through a fully digitised model that integrates original equipment manufacturers (OEM) contracts, brand trade-in programmes, and retail partnerships into a single, organised system.
As part of this integration, Selsmart has signed up with three leading air-conditioning majors to manage their complete offline and webstore exchange programmes, partnered with two large multinational corporations (MNCs) to run the full trade-in process for their electronics category at the webstore level.
Expansion into additional tier-2 and tier-3 locations is already in progress, with a strong focus on keeping the service simple, and convenient for end users. Selsmart feeds directly into Attero’s patented recycling technology, which is designed to recover metals such as gold, silver, cobalt, copper, lithium, and rare earth elements from discarded electronics.
