The company will acquire will acquire a 100 per cent stake in a two-phase transaction, starting with an initial 49 per cent stake
In line with the company’s plan to expand its footprint across Indian markets, leveraging the growing demand for natural and Ayurvedic personal care products, Bajaj Consumer Care (BCCL) has acquired Vishal Personal Care, a company that owned Banjara’s, a hair and skin care brand. BCCL will acquire a 100 per cent stake in the company in a two-phase transaction, starting with an initial 49 per cent stake, followed by the remaining 51 per cent in the second tranche.
The estimated transaction value stands at Rs 120 crore, with an enterprise value of approximately Rs 108.3 crore, as per the statement by the company. With the acquisition of Vishal Personal Care, BCCL will be leveraging Vishal’s extensive distribution network to deepen their penetration in South India.
“Acquisition of Vishal Personal Care is a strategic step in strengthening Bajaj Consumer Care’s footprint in the five southern markets. The addition of Banjara’s to our portfolio enhances our ability to serve the evolving consumers across India, while also complementing our product range for further expansion,” stated Jaideep Nandi, Managing Director of Bajaj Consumer Care.
BCCL will also introduce brand Banjara’s products in its stronghold Hindi-speaking markets (HSM), effectively doubling its reach in both regions. Bajaj Consumer Care with a wide range of products, will scale up its presence in modern trade and export markets, capitalising on the global trend toward natural personal care solutions.
The official statement added that Vishal Personal Care along with its brand Banjara’s has demonstrated a robust financial track record with a four-year compounded annual growth rate (CAGR) of 14 per cent and an annual revenue exceeding Rs 50 crore. The company maintains high single-digit earnings before interest, tax, depreciation and amortisation (EBITDA) margins and operates debt-free with positive cash flow.
