Menswear brand Engyne makes its offline debut through a partnership with luxury retailer Stylera in Navi Mumbai
Menswear label Engyne have entered into brick-and-mortar retail through a partnership with luxury lifestyle retailer Stylera, marking its first offline presence.
The collaboration brings Engyne collection to Stylera’s store in Navi Mumbai and its online platform. The range features contemporary menswear made with Supima cotton and technical fabric blends.
“This collaboration bridges the gap between digital innovation and tactile experience. Stylera’s premium retail environment allows our customers to truly appreciate the craftsmanship and quality that defines Engyne, while we bring fresh energy to their menswear selection”, said Dinesh D, Co-founder and Director, Engyne.
The two companies will jointly handle marketing and collection curation, with plans for limited-edition lines and pop-up events. Engyne will focus on digital engagement, while Stylera will lead in-store promotions.
The collaboration also aligns with both brands’ efforts to appeal to younger professionals seeking premium design at accessible prices.
Prior to this tie-up, ENGYNE operated through a digital-first model, selling exclusively through their website and mobile app. Their transition aligns with the growing trend among D2C fashion brands in India to embrace hybrid retail formats, combining the reach and data-driven approach of online with customer engagement and discovery offered by physical stores.
