With this, the brand is targeting four times (4x) growth in revenue this fiscal year
Marking its entry into the fast-growing sports hydration segment, Evocus, a functional beverage brand, has unveiled Hydration IV Electrolytes Drink, a clean-label beverage offering hydration solutions for a new generation of Indian consumers. With this, the brand is targeting four times (4x) growth in revenue this fiscal year.
As Indian consumers become increasingly wellness-focused, there is rising demand for functional products that deliver results without compromising on ingredient integrity. The brand said in an official statement that Hydration IV Electrolytes Drink responds to this need with electrolyte formulation, sodium, potassium and chloride.
“As the wellness movement accelerates, there is a massive white space in the market for clean, high-performance hydration solutions. Hydration IV is our bold step in that direction—functional, clean, and convenient. We believe this will be a game changer in how India consumes electrolytes,” stated Aakash Vaghela, Founder and Managing Director (MD) of Evocus.
With its focus on both taste and functionality, it aims to offer a clean and effective alternative to traditional sports drinks. Available in four flavours, the product is available on the company’s website as well as the quick commerce platforms, the statement added.
“With its clean formulation and lifestyle-forward appeal, the product is designed to scale, provide instant gratification, and drive deeper penetration in the functional beverage market,” Sonam Pama, Head of Marketing, highlighted.
