The company states that it witnessed a 100 per cent increase in offline sales as well
Leveraging the festive season sales surge, Wakefit has seen a 50 per cent growth in revenue across platforms this festive season compared to last year. Sharing the results of its annual festive season sale which started on 26 September, the company stated that it witnessed a 100 per cent increase in offline sales as well.
During this year’s festive season, the company registered a 35 per cent growth in new visitors and its website saw a fivefold surge in traffic compared to business-as-usual (Bau) days. As per the company, the search numbers for ‘Wakefit’ increased threefold during the same period.
“Our festive sale this year marked an important milestone, with a 50 per cent growth in revenue across platforms and a 100 per cent increase in offline sales. The surge in demand highlights the growing appetite for top-quality sleep and home products among Indian consumers. Our robust growth during this time comes on the back of the strategic investments we’ve made in expanding our product range and omni-channel presence,” stated Ankit Garg, Co-founder and Chief Executive Officer (CEO), Wakefit.
On the geographical front, the north and east regions contributed the most to the growth as they saw the highest sales growth during the season with states like Madhya Pradesh, Rajasthan and Uttar Pradesh marked a four times (4x) increase in sales compared to the pre-festive periods.
“The festive season sale has gotten an incredible response from our customers this year. The trust that they continue to place in us is truly motivating and drives everything we do. At Wakefit, listening to our customers’ needs and evolving with them has always been a priority,” stated Chaitanya Ramalingegowda, Co-founder and Director, Wakefit.
The sales trend indicates that consumers are now shifting their preferences towards wellness, long-term value products. In addition, consumer behaviour is tilting towards a liking for premium and functional products, driven by the desire for innovation and quality.
