Dream thrift finds have skyrocketed by 550 per cent on Pinterest amongst Gen Z, while searches for vintage fall aesthetic are up 1,074 per cent
Highlighting that the Generation Z (Gen Z) users are redefining how they shop, style and decorate, a report has stated that searches for thrift-related ideas are soaring. Gen Z momentum on Pinterest continues to grow, with this generation now representing more than 50 per cent of global monthly active users.
Pinterest’s new Fall Trend report has highlighted that on Pinterest, searches for dream thrift finds have skyrocketed by 550 per cent among this demographic, while vintage fall aesthetic is up 1,074 per cent. And their thrifting habits extend beyond the wardrobe as searches for thrifted kitchen have also climbed 1,012 per cent and thrifted decor is up 283 per cent, showing that the vintage style is making its way into every corner of the home.
“What we are seeing in Apac is more than just a fashion trend, it is a mindset shift. Gen Z are embracing thrifting not only for its style potential but for its creativity, sustainability, and individuality. On Pinterest, they can visually explore endless ideas, curate boards with their favourite finds and turn inspiration into action through product pins,” stated Ayumi Nakajima, Senior Director, Content Partnerships, Apac for Pinterest.
Across Apac, thrift-related searches continue to climb in key markets. In India, searches are up 127 per cent year-over-year, while Japan has seen a 55 per cent increase. Korea recorded 31 per cent growth and Singapore is up 33 per cent, underscoring the region’s growing appetite for unique, secondhand finds, as per the report.
The report explained that these four markets combined saw a significant year-over-year rise in thrift searches such as thrift flips and thrift finds. Vintage-related terms also saw a consolidated increase through searches such as dreamy aesthetic vintage, vintage style outfits and retro vintage outfits.
