Pinterest
India parents drive 975 per cent surge in outdoor games searches
Consumer

Pinterest Searches For Kids’ Outdoor Games, Crafts Surge In India

Pinterest report shows searches in India for kids’ outdoor games jumped 975 per cent as parents look for screen-free activities and early learning ideas.

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Fashion & Lifestyle

Pinterest, Ananya Panday Bring Festive Spark To Diwali 2025

Bollywood star Ananya Panday curates an exclusive Diwali board on Pinterest, bringing Gen Z a vibrant mix of fashion, décor, and festive creativity through the 2025 Pinterest Holiday Edit   Pinterest has announced an exclusive collaboration with Bollywood star Ananya Panday to celebrate Diwali, inspiring India’s Gen Z audience through a curated festive board that […]

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Beauty Brands Fashion & Lifestyle

Heritage Glamour: India’s Shifting Wedding Inspiration And Shopping Trends

Pinterest data shows that the creation of wedding-related boards is up 32 per cent and clicks and saves of shoppable Pins have surged 87 per cent year-on-year

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Brands Consumer

Gen Z Driving Shift Toward Thrifting, Sustainable Shopping, Says Report

Dream thrift finds have skyrocketed by 550 per cent on Pinterest amongst Gen Z, while searches for vintage fall aesthetic are up 1,074 per cent

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