Bollywood star Ananya Panday curates an exclusive Diwali board on Pinterest, bringing Gen Z a vibrant mix of fashion, décor, and festive creativity through the 2025 Pinterest Holiday Edit
Pinterest has announced an exclusive collaboration with Bollywood star Ananya Panday to celebrate Diwali, inspiring India’s Gen Z audience through a curated festive board that captures her personal traditions, unique style, and modern celebration rituals.
The partnership is part of the upcoming 2025 Pinterest Holiday Edit, a global initiative spotlighting creative gifting and festive inspiration across markets. Ananya’s Diwali board brings an authentic Indian perspective to the global campaign, featuring over 40 Pins that blend traditional charm with contemporary aesthetics — from fashion and beauty tips to DIY décor ideas.
Her curated collection includes favourite Diwali fashion looks, festive glam secrets, home décor inspirations, and cherished memories that define the festival’s warmth and togetherness.
Celebrating Diwali, Pinterest Style
Diwali remains one of the most visually rich and inspiring times of the year on Pinterest. Each season, the platform experiences a significant surge in searches for “Diwali outfit ideas,” “DIY rangoli designs,” and “home lighting inspiration.”
Through Ananya’s board, Pinterest aims to highlight how creativity and culture come together during the festival of lights. It celebrates personal expression, encouraging users to explore ideas that reflect their own heritage while embracing innovation and self-expression.
Pinterest: The Creative Home of Gen Z
With Gen Z making up over 50 per cent of Pinterest’s global monthly active users, the platform continues to evolve as the preferred destination for inspiration-led discovery and shopping.
In India, 53 per cent of Pinners belong to Gen Z, with strong year-on-year growth in shoppable content — +87 per cent in clicks and saves and +32 per cent in board creation. The platform has become a go-to space where young users explore lifestyle trends, fashion, home décor, and gifting ideas that align with their individuality.
“Ananya Panday is a powerful voice for Gen Z — not just a fashion icon but someone who inspires through her authenticity and creativity,” said Laurel Stier, Director Originals, Pinterest. “This collaboration perfectly captures the essence of Pinterest – helping people discover and bring their ideas to life in a way that’s personal and joyful.”
Ananya Panday on the Power of Pinterest
“Pinterest is always my go-to for inspiration and self-expression,” said Ananya Panday. “It’s the one place where creativity feels endless, but also personal to my culture and experience. Creating this Diwali board helped me share the traditions I love while exploring new ideas that add a fresh twist. I hope it inspires everyone to celebrate Diwali in their own way.”
A Celebration of Creativity and Connection
Through this festive collaboration, Pinterest not only celebrates Diwali but also deepens its connection with India’s youth, blending technology, creativity, and culture. The Lotier AIoT-powered visual discovery experience continues to transform how users explore ideas — from festive wardrobes and décor to meaningful gifting.
As Pinterest rolls out the Holiday Edit 2025 globally, users everywhere can discover new ways to celebrate — blending style, tradition, and innovation into every festive moment.
