Pinterest data weddings in India are blending tradition as soft hues and gentle tones are redefining wedding aesthetics
From dreamy pastel palettes to heritage glamour and boho haldi ceremonies, a report has revealed a vibrant shift in how Indian weddings are planned and brought to life. In India, there has been a rise in wedding-related searches, alongside a surge in the creation of Pinterest boards (32 per cent on-year) and clicks and saves of shoppable Pins (87 per cent on-year), Pinterest’s data comparing the first quarter of 2024 to Q1 2025 showed.
The report noted that weddings in India are blending tradition with personal expression, sustainability and global influence. Soft hues and gentle tones are redefining Indian wedding aesthetics. Searches for purple themes have soared 1,434 per cent, while soft pink themes and dusty rose sarees reflect a growing preference for understated luxury.
“Indian weddings are among life’s most cherished occasions, reflecting rich culture and personal creativity. Pinterest is central to how families in India plan their weddings: they discover ideas, save what they love, and take action to purchase to bring their dream wedding to reality,” highlighted Martin Machinandiarena, Managing Director for Channel Sales at Pinterest.
Inspired by India’s royal and cinematic past, couples are embracing rich tones and heirloom styles, a signal that regal elegance is making a comeback. Searches for rose gold wedding jewellery (415 per cent), burgundy ball gown (150 per cent), and unique rings vintage (190 per cent) highlight a desire for timeless opulence and nostalgic charm.
Data revealed that searches for desi wedding decor have skyrocketed 1,825 per cent, while baat pakki cards (1,254 per cent) and dulha haldi (1,473 per cent) reflect a renewed pride in cultural identity.
