The brand aims to achieve this through market expansion, evolving consumer preferences, and a growing focus on health and wellness
As the healthy snacks market in India is gaining momentum due to the rising demand for healthy, natural, and gluten-free products among consumers, To Be Honest (TBH), a healthy snacking brand of Ghodawat Consumer, is eyeing to reach Rs 50 crore in revenue by 2028, through market expansion, evolving consumer preferences, and a growing focus on health and wellness.
TBH was acquired by the impulse division of Ghodawat Consumer or GCL in 2023 to enhance the consumer experience and to position TBH as the leading brand in the global healthy snacking market. The brand claims that their snacks retain over 90 per cent of the nutrients of raw vegetables and fruits.
“As we celebrate a decade of innovation and inclusivity in the healthy snacks market, our ambitious goal of reaching 50 crore in revenue by 2028 reflects our commitment to enhancing the snacking experience for all. We are excited to lead the charge in promoting healthier choices while meeting the evolving preferences of consumers,” highlighted Salloni Ghodawat, Chief Executive Officer (CEO), Ghodawat Consumer.
Currently, TBH’s products can be found in over locations across 30 cities and are exported to more than 13 countries. The brand is present on various online platforms as well as in offline retail stores. Salloni Ghodawat added that their customer-focused strategy has been crucial in adapting to shifting consumer preferences and needs.
The official statement emphasised that in the financial year 2024 (FY24), India’s healthy snacks market was valued at USD 2.67 billion and is expected to reach USD 4.95 billion by FY32 at a compounded annual growth rate (CAGR) of 8.03 per cent during the forecast period, according to a report by Markets and Data.
