Most recently, she served as senior manager, buying and merchandising at adidas India
In a move to strengthen its management, Neeman’s has appointed Anjali Sachdeva as Director of Buying and Merchandising. With over 15 years of experience spanning buying, merchandising, category management, assortment planning and retail strategy, Sachdeva will play a key role in driving Neeman’s next phase of growth.
Anjali brings expertise in the Indian footwear and retail market, with experience across some of the country’s leading consumer brands, the company added. Most recently, she served as Senior Manager, Buying & Merchandising at adidas India. During her tenure, she has led the category operations across the brand’s own retail, franchise, and ecommerce businesses.
“I am excited to join Neeman’s at such an important stage of its growth journey. My early days at Neeman’s have been both energizing and inspiring. The opportunity to shape merchandise strategy across retail, online and B2B channels while strengthening sourcing and supply chain capabilities makes this an incredibly exciting chapter,” Sachdeva said.
Over the years, she has built expertise across merchandising, category leadership, assortment planning, sourcing, inventory management and go-to-market execution through her work at adidas India, Bata India, and Koutons Retail India.
“As we continue to scale our retail presence and expand categories, strengthening our buying and merchandising capability is critical. Anjali brings extensive experience in assortment planning, category management and consumer-centric merchandising. Her appointment reflects our commitment to building world-class capabilities that drive better product decisions, customer experience, and long-term growth,” stated Taranjeet Singh Chhabra, Founder and Chief Executive Officer (CEO), Neeman’s.
