Upon fulfilment of certain pre-agreed conditions, Swiggy will transfer full ownership of these brands to Kouzina
Kouzina Food Tech, a food service platform, has entered into a strategic agreement with Swiggy for the exclusive license of its digital-first food brands: The Bowl Company (TBC), Homely, Soul Rasa and Istah. Under this agreement, Kouzina will manage end-to-end operations, innovation and growth for these brands.
Upon fulfilment of certain pre-agreed conditions, Swiggy will transfer full ownership of these brands to Kouzina, as per the official statement. The deal comes amid exponential growth in India’s food delivery, QSR and cloud kitchen markets, driven by shifting consumer preferences and rising online ordering.
“The Bowl Company is a gold standard in digital-first F&B brands, having cracked the code on affordability, consistency, and consumer love. Homely, Istah and Soul Rasa have also seen fantastic customer loyalty over the years. Under Kouzina, we will scale these brands even faster, expanding into new markets through our asset-light expansion model,” stated Gautam Balijepalli, Co-founder and Chief Executive Officer (CEO) of Kouzina.
Now operating with over 250 kitchen partners across over 100 cities, Kouzina has rapidly expanded its house of brands. With this addition, Kouzina’s portfolio now covers the full spectrum of food occasions, from mass-market meals and thalis to premium bowls and global flavours, as well as regional favourites and indulgences.
Arpit Mathur, VP at Swiggy, “These brands have filled key market whitespaces and inspired restaurant partners to innovate, ultimately benefiting consumers. With its expansive digital-first F&B platform and asset-light business model, Kouzina is well-positioned to scale these brands to new heights.”
Kouzina is actively inviting franchise partners to expand these brands through its cloud kitchen network, with overwhelming interest from both new and existing partners.
