Provides segment-first features in the affordable category with corning gorilla glass 3 protection, 3.63cm curved AMOLED display and 24 months replacement warranty
Prowatch by Lava International has confirmed plans to expand its smartwatch portfolio following market sentiments and rising consumer demand.
The announcement comes against the backdrop of a-month-long celebrations of Prowatch’s unveiling sustained through the brand campaign, ‘tough hain pro’. Across 1000 retail outlets, Prowatch experiential zones are created for an elevated in-shop experience.
Puravansh Maitreya, Head of Marketing, Lava International said, “Prowatch is envisioned to redefine affordable technology in the growing smart wearable industry, with quality, accuracy and relatability. From its launch till now, our focus has been on experiential marketing to enable users to experience the product in real-life scenarios. The early reception has been encouraging as we continue to expand the portfolio with best-in-class affordable technological innovations.”
As a part of its marketing strategies, Prowatch on-boarded influencers from different walks of life showcasing the utility and value of the product in different facets of life, alongside creating superlative experiences for distributors, retail partners and customers across various touchpoints, fostering dialogue and collecting real-time reviews.
Designed, developed, and tested in India, Prowatch is a made-in-India and made-for-India product available on Amazon, Lava e-Stores and Lava outlets nationwide. Prowatch offers Over-the-Counter Replacement (OTCR) service under warranty at Lava retail outlets.
