The company is looking to outsource key markets to skilled candidates, which will help expand their reach and impact
Aimed at prioritising growth across the country and deepening market connections, PVR INOX, a cinema exhibitor has gone ahead with restructuring of its 600 Crore media business. Shalu Sabharwal, the Chief Sales Officer (CSO) at PVR INOX is at the helm of this transformation and has been with the company for 26 years.
Under Sabharwal’s leadership, the company is making strategic changes to bolster its media business by leveraging a team of industry experts who will take charge of business development across India.
The newly revamped structure will see the regional heads namely Gaurav Shukla, Sharda Ganti, Rajesh Makhija and Shalini Marianathan spearheading efforts in their respective markets, working alongside new appointees in leadership roles such as Saurabh Bhambri and Traptika Chauhan.
“We are confident that with Shalu’s leadership, our media business is set to reach new heights. Her extensive experience and strategic vision make her the ideal leader to guide this transformation. By bringing in industry experts and focusing on key areas like data-driven decision-making and sponsorship opportunities, we are positioning PVR INOX as a dominant force in the media business,” stated Gautam Dutta, Chief Executive Officer (CEO)- Revenue and Operations, PVR INOX.
The company plans to leverage advanced data analytics to make more informed decisions and improve operational efficiency. Additionally, PVR INOX is looking to outsource key markets to skilled candidates, which will help expand their reach and impact
“Our focus is on building impactful partnerships that drive meaningful engagement between brands and audiences. By combining fresh talent, strategic planning and a commitment to innovation, we aim to set new benchmarks in the media business and solidify PVR INOX as the go-to platform for transformative brand experiences,” highlighted Shalu Sabharwal, Chief Sales Officer, PVR INOX.
As per the company, a focused approach on sponsorships and naming rights will open new avenues for monetisation, allowing it to tap into lucrative opportunities and create long-term partnership.
