Reliance Retail secures exclusive rights to retail ASOS products online and offline in India, introducing ASOS’s fashion labels through various retail formats and digital platforms
Reliance Retail and ASOS forged a long-term partnership to transform India’s fashion scene, reflecting Reliance Retail’s dedication to delivering top-notch retail experiences and diverse choices to Indian consumers.
Under a long-term licensing agreement, Reliance Retail will be the exclusive retail partner for ASOS across all online and offline channels in India. Leveraging its extensive experience of operating omnichannel retail networks, Reliance Retail will introduce ASOS’s curated portfolio of fashion-led own-brand labels to the Indian market through a multi-channel presence for ASOS and a diverse array of retail formats, including exclusive brand stores, multi-brand store expressions and digital commerce platforms.
Commenting on the partnership, Isha Ambani, Director, Reliance Retail Ventures said, “We’re excited to welcome ASOS into our fashion family, marking a significant stride in our dedication to bringing the pulse of global trends to Indian shores. This partnership reaffirms our status as India’s premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave.”
ASOS complements Reliance Retail’s extensive omnichannel networks, offering Indian consumers access to global fashion trends. The agreement is ASOS’ first country-wide exclusive retail partnership.
José Antonio Ramos, CEO, ASOS, said, “Our purpose is to give fashion lovers around the world the confidence to be whoever they want to be through access to the latest and best trends. Together with Reliance Retail, we’re excited to be bringing some of our fashion-led own-brands to customers in India – including ASOS Design, one of the biggest British fashion brands on the planet.”
