Strategic partnership to strengthen brand presence and engage cricket enthusiasts nationwide
Shalimar Paints, a pioneer in the Indian paint industry with a legacy spanning over 120 years, has announced its partnership with Mumbai Indians (MI) as their Official Paint Partner for the upcoming cricket season. This collaboration brings together Shalimar Paints’ vibrant legacy and Mumbai Indians’ championship-winning spirit, creating a powerful synergy that celebrates excellence, innovation, and passion.
Through this strategic alliance, Shalimar Paints aims to enhance its brand visibility and connect with millions of cricket fans, particularly in Tier 2 and Tier 3 markets, where demand for quality paint solutions is rapidly increasing. The partnership will feature extensive branding across Mumbai Indians’ assets, including team merchandise, advertisements, digital campaigns, and fan engagement initiatives.
A Partnership Driven by Performance and Innovation
Commenting on the association, Kuldip Raina, Director, Shalimar Paints, expressed enthusiasm about the collaboration. “At Shalimar Paints, we are thrilled to join hands with Mumbai Indians as their Official Paint Partner. This partnership allows us to engage with India’s passionate cricket audience, particularly the younger generation who value creativity, modern aesthetics, and bold energy—values that drive our Shalimar Paints 2.0 transformation.”
He further emphasised the brand’s commitment to innovation, stating, “We are blending exceptional quality, cutting-edge product innovation, and forward-thinking solutions, supported by substantial investments in R&D. Our goal is to create experiences that drive awareness, build lasting connections, and foster brand loyalty. Leveraging digital platforms and region-specific campaigns, we are positioning Shalimar Paints as a brand that evolves with today’s vibrant audience.”
A Mumbai Indians spokesperson welcomed the partnership, highlighting the shared commitment to quality and excellence. “We are delighted to welcome Shalimar Paints to the Mumbai Indians family. Their dedication to innovation and performance aligns well with our team’s ethos. We look forward to an exciting season together, bringing fans closer to the game while enhancing engagement with Mumbai Indians.”
Performance Meets Protection: Shalimar Paints’ Industry-Leading Solutions
Both Mumbai Indians and Shalimar Paints are known for their resilience, versatility, and commitment to excellence. While MI has solidified its position as one of the most successful IPL teams with five championship titles, Shalimar Paints has been transforming Indian homes with world-class, durable paint solutions.
Shalimar Paints offers a range of standout products that combine innovation, durability, and superior aesthetics. HERO 5in1 Interior Emulsion, with its Zero VOC and anti-fungal properties, enhances indoor air quality while keeping spaces cooler, much like Mumbai Indians’ adaptability in varying playing conditions. Superlac Stay Clean ensures effortless maintenance with advanced stain guard technology and a vibrant colour palette, reflecting MI’s precision and focus on the field.
Shalimar ZERO DAMP, designed to shield walls from dampness, mirrors the team’s strong defensive strategies, while Shalimar Paints Xtra Tough, built for both durability and aesthetics, withstands even the harshest conditions, embodying MI’s resilience and unwavering spirit.
In line with its commitment to sustainability, Shalimar Paints also offers eco-friendly solutions and is working towards achieving BIS certification for all its products.
Cricket, Colour, and Community Engagement
With cricket fever gripping the nation, this partnership represents more than just brand promotion—it is a celebration of performance, passion, and progress. As Mumbai Indians set their sights on another successful season, Shalimar Paints continues to redefine the painting industry with innovative, high-quality solutions that enhance both homes and lifestyles.
