The strategic partner with the Bollywood star enhances the brand’s market positioning
Mistair, a menswear business from Siyaram, has roped in actor Aditya Roy Kapur as its new brand ambassador.
The brand is garnering a reputation for its selection of high-quality textiles for shirts and suits that combine classic style with contemporary flair.
Ramesh Poddar, Chairman and Managing Director of Siyaram’s, expressed his excitement about the partnership, “We are delighted to have signed Aditya Roy Kapur as the brand ambassador for Mistair. Over the years, Mistair has established its popularity across demographics, just like Aditya himself. He embodies a sense of style and youthful energy that perfectly aligns with the Mistair brand identity. With our commitment to high fashion, quality and accessibility, we’re excited for Mistair’s fashionable journey ahead with Aditya Roy Kapur.”
Echoing the excitement, Aditya Roy Kapur said, “I am delighted to be collaborating with Mistair. Their collection resonates deeply with my personal style, offering designs that exude sophistication with a touch of modern flair. What impresses me most is how Mistair combines classic elegance with modern trends, making it perfect for the contemporary man who values both tradition and innovation.”
