The brand and its partner, Samarth Lifestyle, have outlined an expansion strategy, aiming to double its exclusive brand stores to 50 in the next two years
American sportswear brand Gant has appointed Bollywood actor Shahid Kapoor as its Brand Ambassador in India. This is in line with Gant’s goal to expand its presence in one of the world’s fastest-growing fashion markets.
The brand and its partner Samarth Lifestyle have outlined an expansion strategy, aiming to double its exclusive brand stores to 50 in the next two years. With Shahid Kapoor onboard as brand ambassador, Gant reaffirms its commitment to the Indian market, strengthening its presence while continuing to uphold its 75-year global legacy, the official statement noted.
“Style for me has always been about authenticity, wearing something that not only looks good but also tells a story about who you are. That is what makes my partnership with Gant so exciting. The brand’s legacy of effortless sophistication and its belief in progress and self-expression resonate deeply with me, said Shahid Kapoor.
The partnership debuts with the launch of Gant’s new campaign, Button up. Build your story, which celebrates resilience, individuality, and self-expression, the official statement pointed out. The brand emphasised that Kapoor brings the vision alive with ease because the values of progress, self-expression, and individuality are intrinsic to his personality.
“Shahid Kapoor, with his confidence and effortless style, is a natural fit. Through this partnership, we aim to deepen our connection with Indian consumers and bring them closer to Gant’s world of culture, lifestyle, and elegance,” noted Fredrik Malm, EVP of Global Commercial, Brand and Product at Gant.
