Under a two-year association, the actor will promote the brand’s popular cooler range along with its soon-to-be-introduced refrigerator and air conditioner lines
Summercool Home Appliances, a brand in the home and kitchen appliances sector, has onboarded Bollywood actor Ajay Devgn as its new brand ambassador. Under a two-year association, the actor will promote the brand’s popular cooler range along with its soon-to-be-introduced refrigerator and air conditioner lines.
The consumer will soon see Ajay Devgn in Summercool’s upcoming Diwali campaign and other commercials as part of the collaboration. The actor will lead a big-scale marketing and activation scheme aimed at pushing the brand’s products, fuelling consumer interaction, and increasing brand value, as per the official statement.
“We are thrilled to announce Ajay Devgn as the new face of our brand for the next two years. This collaboration is expected to improve our market presence, deepen consumer trust, and align with our goal to offer unique, high-quality cooling solutions to consumers nationwide,” highlighted Sanjeev Kumar Gupta, CMD, Summercool Home Appliances.
Combining Ajay Devgn’s pan-India appeal with Summercool’s capability, the brand aims to strengthen associations developed with consumers and market share for its cooling solutions to consumers’ homes across the country.
