Swiggy Instamart’s data reveals a consistent rise in demand for late-night orders, particularly during festive preparations
Swiggy Instamart has become the first quick commerce platform to introduce 24×7 free delivery service in Delhi-NCR, just in time for the festive season. With rapid delivery of tens of thousands of products in just 10-15 minutes, consumers in Delhi, Gurgaon, and Noida can now enjoy the convenience of round-the-clock service, with no extra delivery charges.
According to the official statement by the platform, Swiggy Instamart is gearing up to meet the increasing demand for essentials, especially during late-night hours. From groceries to festive treats, electronics to gift items, customers can now access a wide variety of products anytime, ensuring no last-minute celebration is left incomplete.
Swiggy Instamart’s data reveals a consistent rise in demand for late-night orders, particularly during festive preparations. Popular items ordered between 11 PM and 6 AM include indulgences like chips, bhujia, ice creams, as well as pan corner essentials and sexual wellness products. As night shifts to morning, the focus shifts to breakfast staples such as milk and eggs.
The new 24×7 service is designed to cater to these needs, ensuring uninterrupted access to essential products throughout the festive season, including Diwali parties and other celebratory events.
To celebrate the launch of this 24×7 service, Swiggy Instamart released a creative video advertisement, featuring the iconic song “Oye Lucky Lucky Oye” to emphasise its ability to satisfy every craving around the clock. The ad, which highlights the convenience and speed of Swiggy Instamart, also features Beyond Snacks’ banana chips as part of the campaign. The promotional videos are available on YouTube:
Following the success of the service in Delhi-NCR, Swiggy Instamart is evaluating the possibility of expanding its 24×7 free delivery to other major cities across India, based on consumer demand and operational feasibility.
Launched in August 2020, Swiggy Instamart is India’s leading quick commerce platform, present in 43 cities, and delivers groceries and daily essentials within 10-15 minutes using Swiggy’s superior technology and delivery fleet.
Founded in 2014, Swiggy is India’s pioneering on-demand convenience platform, offering services ranging from food delivery to quick commerce. Operating in over 600 cities, Swiggy continues to innovate and expand its services, ensuring consumers enjoy an unmatched level of convenience.
