One BLCK offers unique perks, including faster deliveries, an On-Time Guarantee, complimentary dining treats, and access to top-tier customer support
Swiggy, India’s leading on-demand convenience platform, has unveiled One BLCK, an exclusive, invite-only premium membership designed to elevate the Swiggy experience for its most discerning users.
One BLCK is tailored for users who value exceptional convenience and service. Members can expect faster food deliveries, an On-Time Guarantee for all orders, and exclusive dining perks such as complimentary cocktails, drinks, or desserts at partnered restaurants. Additionally, One BLCK provides priority access to Swiggy’s elite customer care agents, ensuring a seamless and personalised support experience.
Members of One BLCK also retain the benefits of Swiggy One, including unlimited free deliveries on food and Instamart orders and exclusive discounts on food delivery and Dineout services.
One BLCK stands out as India’s only premium membership offering advantages across food delivery, quick commerce, and dining out. Members gain access to unique collaborations with top-tier brands, such as Amazon Prime, Hotstar, Hamleys, and Cinepolis. To mark the launch, One BLCK members will also receive a complimentary Yatra Prime membership, making this offering even more exclusive.
“We are thrilled to introduce Swiggy One BLCK, a membership that redefines the premium experience for users seeking unmatched convenience, speed, and exclusivity,” said Phani Kishan, Co-founder and Chief Growth Officer of Swiggy. “This service is the business-class equivalent for our customers, refining critical aspects such as reliability, speed, and care while setting a new industry benchmark for premium memberships.”
Since its launch in 2021, Swiggy One has seen immense success, with ~80% of its members using multiple services and spending three times more than non-members. With the introduction of One BLCK, Swiggy aims to further enhance customer satisfaction and drive growth across its business verticals.
One BLCK is currently available by invitation at a launch price of Rs 299 for a three-month plan. Invitations will be sent out in phases to select users across India, and existing Swiggy One members can choose to upgrade.
Founded in 2014, Swiggy is India’s pioneering on-demand convenience platform. Operating across 680+ cities, it partners with over 2 lakh restaurants to deliver unparalleled food delivery services. Its quick-commerce arm, Instamart, spans 50+ cities, providing grocery and essential deliveries within 10 minutes. With a strong commitment to innovation, Swiggy offers multi-service integrations, including Swiggy Genie and Swiggy Dineout. Its membership program, Swiggy One, is the country’s only offering with benefits across multiple categories.
