As part of the partnership, the company seeks to provide its customers with special offers and personalised experiences with Aurelia and W, two brands known for their styles and quality
To enhance customer acquisition experience, Swopstore, a customer acquisition platform, has entered into a strategic partnership with two popular fashion brands under the Aditya Birla Group – Aurelia and W. Under this collaboration, the users of Swopstore’s platforms will get access to exclusive benefits, helping them to engage with these brands. The company seeks to connect the right customers with the right brands.
As part of the partnership, the company seeks to provide its customers with special offers and personalised experiences with Aurelia and W, two brands known for their styles and quality. Swopstore aims to empower both brands and customers by simplifying their discovery process, offering a platform for brands to reach new audiences while rewarding consumers for their engagement.
“We’re excited to work with Aurelia and W, two of the most trusted names in fashion. Our platform is all about creating meaningful connections between consumers and brands, and this collaboration allows us to bring more value and convenience to our users. We believe that with Swopstore, shopping is no longer just about purchasing products – it’s about discovering the right products in the most engaging and rewarding way,” stated Ayush Gupta, Chief Executive Officer (CEO) and Co-founder of Swopstore.
Swopstore has also already notified the GY7Ucollaboration with Swiggy, further broadening its reach. Through this partnership, Swopstore users can access exclusive food delivery discounts and promotions, combining convenience with rewards. Through this move, Swopstore aims to tap into new customer segments and offer a broader range of benefits across industries, from fashion and food delivery.

