“Feminine Hygiene Has Witnessed A Mindset Shift”: Rithish Kumar, Co-founder, Pee Safe
In an exclusive conversation with BW Retail World, Rithish Kumar, Co-founder of Pee Safe, talks about shaping India’s feminine hygiene narrative, expanding into Tier 2 and Tier 3 cities, and building a globally relevant, sustainable hygiene brand Pee Safe has been a pioneer in India’s feminine hygiene space. How has the category evolved since […]
