Company’s Director Rajesh Mehra notes that non-metros are the real growth drivers today
Highlighting that the consumers are showing increased interest for quality, value-added and superior products, Rajesh Mehra, Director and Promoter of Jaquar Group, a brand in bath and lighting solutions, has said that the company is aiming to cross Rs 9,000 crore in revenue this fiscal year.
In an interview with BW Retail World, Mehra noted that the real growth drivers today are the tier two and three cities. He pointed out that as customer expectations continue to evolve, the future of manufacturing and retail lies in data agility, mobile responsiveness, and real-time decision-making.
Shift Towards Branded Sanitary Ware
With the metro cities leading the race, tier two and three cities are also transitioning to branded sanitary ware to the branded ones. Mehra noted that while tier one is something that will continue to grow and evolve, the real growth drivers today are the tier two and three cities. He credited the upward trend in the non-metros to improved infrastructure and convenient infrastructure.
The Director highlighted that customers all over are completely changed now, and everybody is looking towards value-added and best-in-class products. He added that they are not constrained by the budgets and want to go for the best options.
“I think that is a very good sign for the industry on the whole that the entire country is now evolving and moving more and more towards quality, value added and superior products. I think that is a good sign. That is where you see the country grows basically,” Mehra emphasised.
Shedding light on the improvement aspect, the Jaquar Group promoter said that the manufacturing sector has to respond accordingly. “They also have to come up with better, technically far superior products, the products which give a better experience to the customers,” he noted.
Legacy Brand And Younger Customers
As the younger generation, primarily called Gen Z, now dominates the family conversations when it comes to purchase decisions, Mehra added that they have come up with initiatives to engage with the younger, design-conscious consumers. He pointed out that Jaquar Group has 22 experience centres in India alone, located in different prominent markets in the country.
“This is a platform that we have created for all kinds of customers, including the younger generation, to come there, interact with us, see and experience the products, and then, accordingly, they can exercise their choices. As a company, we understand the expectations, aspirations of the younger generation as well, and we are happy to learn from their thoughts,” he stated.
Mehra added that the company has, from time to time, come out with the right solutions, with the right designs, with the right products to give the customers the best experience.
Tilt Towards Premium Choices
Noting that lifestyles are changing, Mehra mentioned that customers are looking more and more towards high-end premium products and luxury products as well. He noted that as a company, they took the initiative a few years back and have introduced an Indian luxury brand in the bathroom segment, known as Artize.
“Artize is our luxury brand which caters only and only to the luxury segment. Then we have the mother brand, Jaguar, which caters to the premium segment. So, anything from premium to the top end, to the niche segment, we have got the products and the solutions for the customers, which they can exercise,” he explained.
Collaborating With Salesforce
Aimed at unifying customer engagement across business units and driving revenue growth, Jaquar Group has entered into a collaboration with Salesforce. The partnership is an attempt towards accelerating its digital transformation journey as well as boosting productivity and driving operational efficiency through an artificial intelligence-powered, mobile-first platform.
“As customer expectations continue to evolve, we believe the future of manufacturing and retail lies in data agility, mobile responsiveness, and real-time decision-making. This collaboration is more than just a tech upgrade; it is about future-proofing our organisation by embedding intelligence into every customer interaction and operational touchpoint,” Mehra noted.
