As part of the Myntra Rising Stars (MRS) program, this model is designed to help brands seeking to expand their digital presence
Aimed at making the marketplace more accessible, Myntra has introduced a zero commission model for emerging made-in-India fashion, beauty and lifestyle direct-to-consumer (D2C) brands. As part of the Myntra Rising Stars (MRS) program, this model is designed to help brands seeking to expand their digital presence beyond their own social media channels and website.
The company stated that this is aimed at enabling the eligible D2C brands to establish and build their presence at scale from the early phase on the platform by extending access to Myntra’s customer base. The company noted that this will help in lower Customer Acquisition Cost (CAC), as brands redirect their capital into brand building and customer acquisition during their early growth phase.
“India’s e-lifestyle industry continues to evolve, with digital-first brands playing an increasingly important role in shaping consumers’ choices. With arguably the highest number of D2C brands, Myntra is dedicated to supporting this burgeoning industry. The Myntra Rising Stars program, which focuses on building a strong, scalable foundation for these brands, is introducing models like zero-commission structures to enable a seamless launch on our platform, provide brands with robust technology to create high-visibility touchpoints and allow them to scale their operations with data-driven insights,” stated Maneesh Kumar Dubey, Vice President, Category Management, Myntra.
The MRS program currently hosts over 2,000 brands across fashion, beauty, and lifestyle. The zero commission model follows a successful pilot in the women’s ethnic wear category during the 2025 festive season. The pilot saw over 200 new brands join the platform, achieving significant scale and customer penetration within four months.
