In a move to address concerns related to domestic rice prices and ensure an adequate supply for local consumers, the Indian Government has taken significant steps regarding Basmati rice exports. Effective from 25 August 2023, contracts for the export of Basmati rice with a value of USD 1200 per metric ton (MT) and higher are […]
During the festive season, the advertising and influencer marketing landscape in India experiences significant transformations. The digital domain continues to dominate, fueled by rising online activity and ecommerce growth, which has been accelerated by the Covid-19 pandemic. Brands are actively investing in digital advertising, with a focus on video content and personalised messaging. Influencer marketing […]
At least 47 per cent of Indians are expected to spend over Rs 10,000 on festive purchases, which is about 2.5 times more than last year, according to a recent report. The report titled India’s Festive Feeling Report 2023 by ShareChat and Moj also said that of the people spending a minimum of Rs 10,000, […]
As expected, the monetary policy committee of the Reserve Bank of India (RBI) in its October review meeting decided to keep the policy repo rate unchanged at 6.5 per cent, maintaining status quo for the fourth straight occasion. The repo rate is the rate of interest at which the RBI lends to other banks. At […]
Consumers across India are bullish, excited and more eager than ever to shop online during this festive season, as per a study conducted by Nielsen Media India, on behalf of Amazon India. 81 per cent indicated strong sentiment and intent; 78 per cent trust online shopping and 1 in 2 intend to increase online spending, […]
The boom in the subscriptions economy is causing ‘subscription fatigue’ in India, according to a new survey. Nine in ten (89 per cent) Indian subscribers believe there are now “too many” subscription services available. As a result, 92 per cent now demand a unified platform to administer all of their subscriptions. Despite many feeling overwhelmed, […]
Snapdeal, the ecommerce marketplace and Agoda, an online travel booking platform joines forces in a strategic partnership. The core objective of this collaboration is to deliver cost-effective travel options to millions of prospective travelers across the nation, empowering them to embark on journeys of discovery and exploration. The synergy between Agoda and Snapdeal will harness […]
With a spate of long weekends leading up to the pre-festive season mood, an increasing number of customers are choosing road travel with merchants such as Zoomcar, DriveU, and QuickRide. According to insights from Simpl. Among the travel options, self-driven cars are fast emerging as one of the most preferred choices among customers, with Zoomcar, […]
Preliminary data from state-owned firms reveals that diesel sales in India have declined for the second consecutive month in September. The drop in demand is attributed to rains that have dampened industrial activity and reduced the need for diesel in certain regions of the country. While diesel sales by three state-owned fuel retailers saw a […]
