Ashutosh Bharti The ecommerce logistics of today rely on continuous interactions among online businesses and their diverse customer segment spread across the world. On the one hand, technology trends and the way consumers buy online are constantly undergoing changes, which makes ecommerce dynamic. The ecommerce market has reached such a level of development that buyers […]
By Kapil Pathare We are currently living in an era marked by rapid technological advancements, and it would not be a stretch to say that businesses need to evolve to keep pace with the shifting consumer preferences. Yet, as we embrace this transition towards a more tech-driven environment, it is crucial to hold onto our […]
By Max Avtukhov What are the drivers of retail transformation in India? With the retail market poised to reach USD 140 billion by 2026, the industry is ripe with opportunities and challenges. In this article, we delve into the transformative role of technology in shaping India’s retail sector and explore how retailers are leveraging digital […]
Personalisation is one aspect of branding and marketing that helps build curiosity and relationships with potential consumers. Once you understand the individuals on the basis of their preferences, behavior and demographics then you can lay out a better offer or proposal to the consumer. To build a personalised product, it is vital to understand your […]
By Pawan Kumar Bluetooth speakers have transitioned from luxury items to everyday necessities. With their widespread use and millions of units sold every year, the environmental footprint they leave behind cannot be ignored. Since their demand is only going to increase in India, electronics manufacturers must adopt sustainable practices to mitigate their contribution to the […]
India is a highly dispersed country with 7 lakh villages, 7000 towns, 19,100 pin codes spanning 1.54 lakh post offices, 766 districts in 28 states and 6 Union Territories. Catering to people in such a diversified geographical map is equivalent to meeting needs of population in 35 countries. This includes all the complex situations arising […]
The most innovative and ever-evolving consumer electronic industry is undergoing a rapid transformation. The digital age has sparked a rapid shift in its sales strategies, reshaping every facet of the sales funnel. Over the years, technological advancement and shifts in consumer behaviours have propelled businesses to adopt the digital route. In the era of the […]
In the bustling world of ecommerce the landscape is swiftly evolving. It’s no longer just about the products you sell, but how you present them. At the forefront of this transformation is User Experience (UX), a field that proves convenience is the new loyalty, and customer relationship trumps over brand. Consider Amazon as an example. […]
Is personalisation in ecommerce really that tough a nut to crack across B2B? With innovative technology enhancing shoppers personalised journey experiences, our shopping habits have evolved, and our commerce expectations have significantly increased. This has shifted expectation levels in the B2B world as businesses don’t just expect personalisation from their ecommerce journey, they demand it! […]
The FMEG sector complements India’s economic ascent as the country inches closer to the psychological $4 trillion mark. The sector also holds strong leverage in the world’s fastest-growing markets of the world, writes Amit Mathur The outlook in India’s FMEG (fast-moving electrical goods) sector has accelerated on both business and consumer fronts. The electrical equipment […]
