Gen Z, those born between the mid-1990s and the early 2010s, represent a significant segment of the population at large and are reshaping the manner in which businesses run. They are the very first generation to have grown up in the digital age. Tech, social media, and lightning-fast access to information have had an impact […]
Recent years have witnessed a spurt in the market for baby care products in India. Some of the factors that have contributed to this market’s growth include an increase in consumer spending, a rise in income, increased literacy, and the number of working mothers. This has also contributed to a shift in consumer behaviour that […]
Consumer sentiments in India witnessed its fifth consecutive month of improvement in May, although the rate of increase has slowed down, raising apprehensions of potentially volatile growth in the coming months. The Centre for Monitoring Indian Economy (CMIE) highlighted concerns related to the erratic monsoon and state elections as contributing factors to this uncertainty. According […]
Philips has launched its latest innovation, the men’s Air Styler BHA301/10. This hairstyling device is designed for men featuring care setting, flexible cool and heat settings making it effortless for the Do-It-Yourself generation to achieve a salon-like results from the comfort of their own home, the company said in an official statement “With the new […]
The Reserve Bank of India (RBI) announced that it would withdraw the Rs 2000 denomination banknotes from circulation. Just like before this news created a wave of panic and confusion among the public and it’s causing people to rush to banks and ATMs in an attempt to exchange or deposit their high-value currency. People are […]
The FMCG industry is an ever-changing and highly competitive space that places great emphasis on customer experience. In today’s world, customers seek personalized experiences, convenience, affordability and seamless omnichannel interactions with brands as more and more companies innovate their strategies and product offerings to capture the consumer’s mindshare. The importance of personalization in the FMCG […]
The new shopping habits of consumers, the growth of social commerce, and the trend of purpose-led brand communication have made it clear that online retailers need to have a robust conversational commerce approach. Over the last few years, promotional emailers and notifications from big e-commerce giants such as Flipkart, Amazon, Pepperfry, and Tata Digital have […]
An Indian edible oil industry body issued an advisory to its members appealing to reduce the retail and wholesale prices in line with prevailing global markets to benefit the consumers. “Members have responded favourably and started announcing a further reduction in MRP and wholesale price of edible oils of their brands,” the apex industry body […]
Retail leasing in India has been on the rise as a result of the rising demand for retail space. Retail leasing increased 21 per cent over the previous year to 4.7 million square feet in 2022, according to the most recent research from real estate consultant CBRE. According to the survey, the F&B industry, hypermarkets, […]
Wonderchef, a leading kitchenware and appliance brand in India, has partnered with 3S Touch Service Solutions (3ST) to provide a comprehensive range of high-quality appliances and faster repair and maintenance services to its customers, Ravi Saxena told BW Retail World in an exclusive interview. The partnership aims to expand the company’s network and strengthen its […]
