consumer
consumer News

Indian Consumers Cutting Back On Non-Essential Spending And Expecting Reduction In Expenditure Across All Categories Over Next 6 Months: PwC Survey

Consumers globally are weighed down by concerns around cost of living and personal finances. Around 74 per cent of Indian respondents say they are concerned about their personal finance situation, as opposed to 50 per cent globally. 63 per cent of Indian consumers are cutting back non-essential spending altogether, according to the 2023 PwC Global […]

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consumer Feature News Retail

Technology Is Enabler But Retail Has Human Connect

India is the largest market for direct-to-consumer (D2C) brands, with a 30 to 35 per cent growth rate that is expected to reach around 100 billion dollars by 2025, said Ankit Rungta, Founder & Director, Story@Home, while addressing a session on exploring the future of legacy retail, E-Commerce and D2C at BW Retail World Building […]

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consumer News Opinions

How Modern CRM Solutions Are Changing Customer Engagement?

The biggest challenge today for any business is retaining the customers in long run. The interplay of marketing, sales and operations which is needed to ensure that new customers are rolling while the old ones are kept engaged is seldom managed efficiently in organisations. Failing to address this challenge will go unnoticed and will be […]

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