The FMCG industry is an ever-changing and highly competitive space that places great emphasis on customer experience. In today’s world, customers seek personalized experiences, convenience, affordability and seamless omnichannel interactions with brands as more and more companies innovate their strategies and product offerings to capture the consumer’s mindshare. The importance of personalization in the FMCG […]
The new shopping habits of consumers, the growth of social commerce, and the trend of purpose-led brand communication have made it clear that online retailers need to have a robust conversational commerce approach. Over the last few years, promotional emailers and notifications from big e-commerce giants such as Flipkart, Amazon, Pepperfry, and Tata Digital have […]
An Indian edible oil industry body issued an advisory to its members appealing to reduce the retail and wholesale prices in line with prevailing global markets to benefit the consumers. “Members have responded favourably and started announcing a further reduction in MRP and wholesale price of edible oils of their brands,” the apex industry body […]
Retail leasing in India has been on the rise as a result of the rising demand for retail space. Retail leasing increased 21 per cent over the previous year to 4.7 million square feet in 2022, according to the most recent research from real estate consultant CBRE. According to the survey, the F&B industry, hypermarkets, […]
Wonderchef, a leading kitchenware and appliance brand in India, has partnered with 3S Touch Service Solutions (3ST) to provide a comprehensive range of high-quality appliances and faster repair and maintenance services to its customers, Ravi Saxena told BW Retail World in an exclusive interview. The partnership aims to expand the company’s network and strengthen its […]
Consumers globally are weighed down by concerns around cost of living and personal finances. Around 74 per cent of Indian respondents say they are concerned about their personal finance situation, as opposed to 50 per cent globally. 63 per cent of Indian consumers are cutting back non-essential spending altogether, according to the 2023 PwC Global […]
India is the largest market for direct-to-consumer (D2C) brands, with a 30 to 35 per cent growth rate that is expected to reach around 100 billion dollars by 2025, said Ankit Rungta, Founder & Director, Story@Home, while addressing a session on exploring the future of legacy retail, E-Commerce and D2C at BW Retail World Building […]
The biggest challenge today for any business is retaining the customers in long run. The interplay of marketing, sales and operations which is needed to ensure that new customers are rolling while the old ones are kept engaged is seldom managed efficiently in organisations. Failing to address this challenge will go unnoticed and will be […]
