The brand has now expanded its reach and is available in the Canteen Stores Department (CSD) as it continues to grow its international footprint with presence in multiple overseas markets
Spirits company Allied Blenders and Distillers (ABD) has said that its flagship brand ICONiQ white international grain whisky has crossed sales of 10 million cases in the current financial year (FY26). The brand crossed 5.7 million cases in the last fiscal year.
The brand was introduced in September 2022 with a digital-first debut through ABD’s MetaBar, in the metaverse, ahead of its market rollout. It began its initial product introductions in select markets of east and north India before expanding nationally. The brand recorded sales of 0.32 million cases in FY23 during its early rollout phase. The volumes rose to 2.27 million cases in FY24.
“ICONiQ white has evolved from a disruptive ‘new-age’ launch into a record-breaking spirits brand, proving that our product proposition resonates deeply with today’s consumers. As we scale across domestic markets and nine countries, this milestone reinforces our commitment to leading the high-margin Prestige & Above segment,” stated Alok Gupta, Managing Director, ABD.
In addition, the brand has now expanded its reach and is available in the Canteen Stores Department (CSD) as it continues to grow its international footprint with presence in multiple overseas markets. With a manufacturing network comprising 38 units, ABD has a presence in five main flavours, including whisky, brandy, rum, vodka, and gin, with brands like officer’s choice whisky, officer’s choice blue whisky, sterling reserve premium whiskies and ICONiQ white whisky.
