Losses deepen as muted demand and cost cuts shape FY25 performance
Amway India reported a deeper loss in FY25, with its net loss expanding to Rs 74.25 crore, while revenue from operations fell 10.56 per cent year on year to Rs 1,148.16 crore, regulatory filings show. The company’s total income, including other income, declined 9.2 per cent to Rs 1,174.85 crore for the year ended 31 March 2025, PTI reported.
In comparison, the direct selling major had posted a loss of Rs 53.38 crore in the previous financial year, with operating revenue of Rs 1,283.75 crore. Although India remains among Amway’s top ten global markets, the company continues to view the country as a potential top-five market. However, the broader direct selling industry in India has seen muted growth over the past two years, weighing on performance.
During FY25, Amway India cut back on several cost heads. Spending on advertising and sales promotion dropped sharply by 40.6 per cent to Rs 36.20 crore. Royalty payments to its US-based parent declined 15.7 per cent to Rs 55.43 crore, compared with Rs 65.74 crore in FY24. Payments made to sole selling agents also eased by 2.73 per cent to Rs 366.91 crore from Rs 377.22 crore a year earlier. Overall expenses stood at Rs 1,249.10 crore, marking a 7.3 per cent reduction year on year.
Segment-wise, revenue from the largest ‘Nutrition and Wellness’ business fell 10 per cent to Rs 703.58 crore. The ‘personal care’ segment, the second biggest contributor, saw a steeper 13.6 per cent decline to Rs 189.22 crore. Sales from ‘home care’ slipped 2.65 per cent to Rs 120.29 crore, while the ‘beauty’ segment recorded a 12 per cent drop to Rs 96.59 crore. Amway India Enterprises is a wholly owned subsidiary of US-based Alticor Global Holdings Inc and operates as an unlisted entity in India.
(With input from agency)
