Ethera now operates nine retail stores across Bengaluru (four stores), two stores in New Delhi and one each in Noida, Ghaziabad and Gurugram
Ethera, a BlueStone-backed laboratory-grown diamond jewellery brand said that it is looking to continue investing in immersive retail formats, enhanced design capabilities, and a stronger technology stack to drive sustained omnichannel growth
The company opened new retail stores in Bengaluru (Indiranagar and Electronic City) and New Delhi (DLF Midtown) with a fourth store in Gurugram (Elan Miracle) set to open shortly. With these additions, Ethera now operates nine retail stores across Bengaluru (four stores), two stores in New Delhi and one each in Noida, Ghaziabad and Gurugram.
“Metro markets, with their affinity for modern jewellery and self-expression, are a natural fit for our expansion. Since launching our first store in June 2025, we’ve scaled to nine locations in under a year, reflecting strong demand and a clear shift towards more conscious, considered luxury,” stated Sharad Arora, Co-founder, Ethera.
The newly opened stores follow Ethera’s digital-first retail format, designed for today’s consumer who prefers to explore online but seeks the confidence of a physical touchpoint before purchase. The company said that India’s lab-grown diamond jewellery market is witnessing strong momentum, driven by evolving consumer preferences, increasing demand for everyday luxury and a growing inclination toward ethical and transparent alternatives.
Ethera is well-positioned to capitalise on this shift, supported by a design pipeline that introduces over 200 new designs every month, alongside a 40-point quality check across every piece.
