Newly listed sports and lifestyle retailer to expand beyond metros with aggressive store rollout as demand for global sneaker brands rises in India
Brandman Retail, a distributor and retailer of international sports and lifestyle brands in India, is planning to open more than 50 new stores this financial year, shortly after making its stock market debut.
The company’s shares debuted with a modest gain but quickly gathered momentum. Brandman Retail’s share price opened at Rs 183, compared with its IPO price of Rs 176, and later surged to hit the upper price band of Rs 192.15 on 11 February 2026, locking in the upper circuit during early trade.
The expansion marks the company’s first major growth push since listing and comes as demand for global sportswear and sneaker brands continues to rise in India’s urban markets. Brandman Retail currently operates 21 stores nationwide through a mix of Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs). Its recent store openings include Sneakrz outlets in Mohali and Greater Noida, part of its multi-brand retail format focused on sports and lifestyle footwear.
Founder and Director Arun Malhotra said the listing strengthens the company’s ability to scale operations and deepen brand partnerships. He added that the company will focus on expanding into high-potential markets across East, West and South India.
According to the statement, the planned rollout is expected to significantly increase Brandman Retail’s physical footprint as it positions itself as a growth partner for international brands seeking a stronger presence in India. The company works with global labels including New Balance, Saucony, Anta, Wilson, Salomon and Rockport through its Sneakrz format.
