The Delhi store is in line with the brand’s larger retail ambition to open ten additional stores across India
Chapter2Drip, a streetwear and lifestyle brand co-founded by Rhea Chakraborty and Showik Chakraborty, has opened its first experiential retail store in Delhi in Vasant Vihar. With this, the brand has expanded beyond Mumbai, where it has stores in Bandra and Colaba.
The Delhi store is in line with brand’s larger retail ambition to open ten additional stores across India. The official communication noted that along with its signature oversized fits, graphic tees and essential co-ords, the space has also been designed for immersive activities, including coffee raves, run clubs and yoga and pilates sessions.
“We celebrate resilience, self-expression and the courage to begin again. After Mumbai, our Chapter 2 had to be Delhi, being one of India’s most influential fashion destinations, with a strong community of young consumers constantly shaping how they express themselves through style,” said Rhea Chakraborty, Co-founder, Chapter2Drip.
Chapter2Drip began in 2024 with an intent to create a space where like-minded individuals could come together, connect and discover a sense of purpose through fashion, the brand pointed out.
“Our move into offline retail is driven by the opportunity to build a stronger, more accessible brand ecosystem. While our digital platform helped us establish Chapter2Drip and reach audiences across the country, physical stores allow customers to engage with the product, understand the craftsmanship and experience the brand in a more tangible way,” stated Showik Chakraborty, Co-founder, Chapter2Drip
The Co-founder added that the focus will remain on building thoughtfully located stores that strengthen the customer experience and bring Chapter2Drip closer to communities across India.
