OWND: ABFRL’s New Fashion Brand For Gen Z
The company plans to convert the existing StyleUp stores into OWND and expand its footprint to 100 stores by the end of this financial year
The company plans to convert the existing StyleUp stores into OWND and expand its footprint to 100 stores by the end of this financial year
The will instructs heirs to gradually sell the fashion brand or seek a stock market listing, reports say
The brand seeks to offer a vibrant and budget-conscious aesthetic tailored for the fashion-forward consumer
The brand highlights that the pieces are aimed at managing body heat, calming skin irritation and improving sleep hygiene
The brand has unveiled its latest flagship store at Sarath City Capital Mall, Hyderabad
As part of its broader growth strategy, the brand is planning to expand into emerging markets such as Delhi, Madhya Pradesh, Bhubaneswar and Rajasthan