The brand highlights that the pieces are aimed at managing body heat, calming skin irritation and improving sleep hygiene
Ammarzo, a fashion brand known for its focus on sustainable and chic clothing, is set to venture into a new market with its introduction of high-end luxury sleepwear. This brand has unveiled its first luxury sleepwear collections composed entirely of natural fibers.
Made from skin-friendly, eco-friendly materials such as organic cotton, linen and modal blends, the brand’s new line features luxe cotton pajama sets, linen robe sets, modal satin slip dresses, kaftan sleep dresses, lounge shirt and short sets, and waffle knit lounge wear, as per the official statement. The pieces are aimed at managing body heat, calming skin irritation and improving sleep hygiene.
Chahatt Khanna, Founder and CMD, Ammarzo, “During my travels, I wore high-end sleepwear, it was a ritual of self-care—an experience that went beyond mere comfort. When I came back to India, I noticed a definite gap—not only in the quality of sleepwear available, but in the attitude towards it. Even though people spend eight to nine hours in sleepwear every night, many do not realise its significance.”
The brand’s product line extends beyond sleepwear to romantic luxury nightwear, bridal sleepwear, and loungewear. The brand stated that more expensive sleepwear will be made from finer materials such as satin, silk, seer sucker and viscose.
Ammarzo highlighted that loungewear sets include robes, sleep shirts, and coordinating shorts or pants, designed to promote a sense of relaxation. The Ammarzo Luxury Sleepwear Collection can now be accessed online on its website as well as on Myntra, it said.
