The company has entered the United Kingdom, Germany, France and Spain and will expand into Italy, the Netherlands and Poland over the next one year
In line with its international expansion journey, BRND Me (formerly Mensa Brands), a global consumer brands company has marked its foray into Europe with a presence across seven countries. Following strong momentum in international markets such as the Middle East, United States, and Canada, the company has entered the United Kingdom, Germany, France and Spain and will expand into Italy, the Netherlands and Poland over the next one year.
The expansion is being led by the company’s haircare and aromatherapy brands, Botanic Hearth and Majestic Pure and represents its first structured entry into Europe. The company said that Europe represents an over USD 4 billion total addressable market (Tam) across the beauty category, spanning haircare and aromatherapy, supported by high digital adoption and strong consumer demand for effective and accessible products.
In the introductory phase in Europe over the past 18 months, the company’s haircare and aroma therapy businesses have built early traction across the UK, Germany, France and Spain, through a digital-first distribution model and continues to expand into newer geographies across the continent. The haircare and aromatherapy business currently operates at approximately USD 6 million in run rate, with Botanic Hearth and Majestic Pure currently delivering around 10 per cent month-on-month growth, attributed to expansion and rising repeat demand across categories.
“Europe is a natural next chapter in our international expansion. Our European haircare and aromatherapy business today operates at around USD 6 million in run rate and is poised to reach USD 10 million in run rate by end of 2026. With Botanic Hearth and Majestic Pure, we see a clear opportunity to build scale through disciplined expansion, digital discovery and strong unit economics,” stated Ananth Narayanan, Founder and Chief Executive Officer, BRND Me.
The expansion also aligns with deepening EU-India trade engagement, strengthening long-term confidence across sourcing, supply chain and cross-border operations. Looking ahead, Europe will play a central role in scaling the company’s international haircare and aromatherapy business to approximately USD 60 million in annual run rate over the next six years.
