With this, Burger Singh now operates 12 outlets across Maharashtra, reinforcing the state’s importance in the brand’s western India growth strategy
Burger Singh, a made-in-India burger chain has strengthened its presence in Mumbai with the opening of its new outlet in Andheri. The opening marks another step in the brand’s expansion across key urban consumption hubs, as it continues to scale its footprint in the western region.
The brand said that Andheri aligns well with Burger Singh’s strategy of targeting high-footfall locations that cater to young professionals, families and students. Reflecting the city’s preference for bold, flavour-forward food, the new outlet will serve Burger Singh’s signature desi burgers, combining familiar Indian spices and ingredients with the speed and consistency of the quick service restaurant (QSR) format.
With this, Burger Singh now operates 12 outlets across Maharashtra, reinforcing the state’s importance in the brand’s western India growth strategy. Maharashtra offers long-term potential for up to 200 additional outlets, driven by strong demand across both metro and non-metro markets, the brand added.
“Western India is our next big bet. We believe the potential in Maharashtra is so massive that the state alone can eventually support more outlets than our entire current national footprint. This expansion is more than just opening stores; it’s a massive opportunity for budding entrepreneurs in Mumbai to partner with a disruptive, home-grown brand and finally be their own boss in one of the world’s most vibrant food markets,” stated PV Bhargav, Chief of Staff.
Within the state, Greater Mumbai remains a key focus area, where the brand currently operates two outlets and sees potential to add up to 70 more outlets across prominent neighbourhoods and high-footfall commercial zones in the coming years.
With this opening, Burger Singh continues to build on its momentum, supported by a strong product-market fit across tier 1 cities as well as tier 2 and 3 markets. The official statement noted that brand’s expansion is driven by a franchise-led model.
