With its logistics backbone and membership-based model serving over 1,00,000 registered members, LOTS will play a crucial role in scaling Cellecor’s presence in South India
Cellecor Gadgets, a consumer electronics brand, has notified its partnership with LOTS Wholesale Solutions and Sonovision Electronics, two retail chains in South India. Through these strategic alliances, Cellecor is targeting Rs 100 crore in annual business from the region.
LOTS Wholesale Solutions operates a network of 137 stores across India. With its logistics backbone and membership-based model serving over 1,00,000 registered members, LOTS will play a crucial role in scaling Cellecor’s presence in South India. The partnership is expected to contribute Rs 50 crore annually, driven by greater availability of Cellecor’s smart TVs, sound systems, wearables, and home appliances across LOTS’ extensive retail footprint, the company said in a statement.
“South India is one of the most vibrant and fast-growing markets for consumer electronics. Partnering with LOTS and Sonovision Electronics Private Limited allows Cellecor to strengthen its retail and wholesale presence, ensure accessibility across key cities and towns, and achieve our target of Rs 100 crore in annual business from the region,” highlighted Ravi Agarwal, Founder and Managing Director of the company.
With more than 75 outlets across 26 cities, Sonovision Electronics has built a reputation for offering a wide portfolio of electronics from smart TVs to air conditioners, refrigerators to home appliances. By leveraging Sonovision Electronics’ deep-rooted retail presence and customer trust, Cellecor expects to add another Rs 50 crore in annual business from this partnership alone.
This expansion further reinforces Cellecor’s strong offline network, which already spans over 65,000 retail touchpoints, over 1,800 distributors, over 2,000 service centres and eight exclusive brand stores across India, as the brand continues its mission of making advanced technology accessible and affordable to every household.
