Vikram Somany says that retail demand is witnessing a steady revival, aided by improved consumer sentiment and the conversion of deferred purchase intent into active consumption
Cera Sanitaryware is expecting to grow in the range of 18 to 20 per cent during the current financial year, building on the momentum of the second half of the previous fiscal year. The company’s Chairman and Managing Director, Vikram Somany, said that retail demand is expected to remain steady.
In the company’s annual report for 2025-26, Somany added that the growth is likely to be broad-based, encompassing new constructions and renovation activities as consumers increasingly prioritise better-designed, more functional and aesthetically appealing living environments.
“The outlook for the sanitaryware and faucetware sector in India appears increasingly constructive. Retail demand is witnessing a steady revival, supported by improved consumer sentiment, policy tailwinds and the conversion of deferred purchase intent into active consumption,” the CMD pointed out.
The CMD also highlighted strategy is anchored in building stronger brands by understanding evolving lifestyles, anticipating consumer aspirations and delivering differentiated experiences through innovation, portfolio enhancement and distribution strength.
The company’s current capacity utilisation in the sanitaryware segment remains below peak levels, indicating a meaningful headroom for volume growth without immediate large-scale capital expenditure. The company is enhancing its faucetware manufacturing capacity from four lakh units to five lakh units per month through brownfield debottlenecking, with the expanded capacity expected to become operational from Q4 FY26-27.
In parallel, land acquisition for the next phase of sanitaryware capacity expansion has been completed, ensuring that the company is strategically prepared to scale at an opportune moment, he added. The company reported revenue growth of 7 per cent during FY26, supported by a strong second half and the year’s best quarterly performance in Q4.
Margin moderation during the year reflected a deliberate combination of elevated trade support to accelerate channel recovery, sustained investment in Senator and Polipluz and a higher brand-building expenditure.
“These investments were directed to strengthen our ability to serve customers, whether through the premium appeal of Senator, the value proposition of Polipluz, enhanced retail experiences, deeper digital engagement or widened distribution,” the CMD noted.
