D2C Brand Yoginii Aims To Onboard Over 100 Wellness Brands
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D2C Brand Yoginii Aims To Onboard Over 100 Wellness Brands

Yoginii has also recently collaborated with women-founded brands such as Brown Strap, Kohl and Spice, Nomwom and Atom Eats

Yoginii, a women-focused wellness platform, has outlined an ambitious growth vision to onboard over 100 curated wellness brands over the next year. Yoginii has also recently collaborated with women-founded brands such as Brown Strap, Kohl and Spice, Nomwom and Atom Eats, further strengthening its curated marketplace.

“At Yoginii, we believe that when women build for women, the solutions are more thoughtful and deeply rooted in real needs. Our goal is to create a space where Indian entrepreneurs feel supported, where their brands are not lost in crowded marketplaces, and where growth comes with community,” stated Kashika Malhotra, Founder, Yoginii.

Unlike conventional ecommerce platforms driven by scale and discounts, Yoginii focuses on selective curation. The official statement added that each brand partner is evaluated on product quality, ethical practices, ingredient transparency and its relevance to women’s physical, emotional and lifestyle needs.

The planned onboarding of over 100 curated wellness brands over the next year reflects both rising demand in the women’s wellness economy and Yoginii’s confidence in building a strong network of purpose-driven entrepreneurs. As the platform scales, it aims to serve as both a marketplace and a growth partner.

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