The partnership will focus on the manufacturing of soundbars, television speakers and bluetooth audio devices, strengthening the presence of both companies in India
Epack Durable, a manufacturer of consumer durables, has entered into a strategic partnership with Bumjin Electronics, a global audio solutions manufacturer headquartered in South Korea. The agreement marks Bumjin’s foray into the Indian market and supports Epack Durable’s goal to broaden its presence in emerging categories within consumer electronics.
The partnership will focus on the manufacturing of soundbars, television speakers and bluetooth audio devices, strengthening the presence of both companies in India’s rapidly evolving smart device ecosystem. By combining Epack Durable’s large-scale manufacturing, research and development (R&D) and distribution strengths with Bumjin’s expertise in audio technology and product design, the collaboration aims to meet rising domestic demand for artificial intelligence-integrated, high-performance audio solutions.
“This partnership marks an important milestone in Epack Durable’s journey to expand into next-generation consumer electronics. By combining our large-scale manufacturing and distribution strengths with Bumjin’s deep expertise in speaker technology, we aim to deliver high-quality, locally manufactured products that are aligned with evolving consumer needs and global standards,” highlighted Ajay DD Singhania, Managing Director (MD) and Chief Executive Officer (CEO), Epack Durable.
The manufacturing operations of the products are expected to commence by the third quarter of the current financial year (FY26), with the combined entity targeting a 30 per cent market share in its category. It would support portfolio diversification and enhances brand visibility in the consumer electronics space of the company.
This JV will facilitate the transfer of technology, knowledge and best practices fostering innovation and development to cater requirements of local customers and export. It is also expected to reduce the import dependency of speaker systems, which currently holds 25 per cent of the market proposition in India, the company said in a statement.
