Alongside retail expansion, Ethera will continue to invest in deepening its in-house design creation capabilities
Ethera, a Bengaluru-based laboratory-grown diamond jewellery brand, has raised Rs 25 crore from Bluestone, which has doubled down on its investment to support the brand’s next phase of growth and expansion.
The fresh capital will be primarily deployed to expand Ethera’s physical retail footprint. The brand currently operates five retail stores in Bengaluru and Delhi, with multiple new locations set to go live in the coming weeks and several more already in the pipeline. Alongside retail expansion, Ethera will continue to invest in deepening its in-house design creation capabilities, strengthening its technology stack and accelerating brand awareness to support sustained omnichannel growth.
“BlueStone’s strategic backing strengthens our ability to expand our retail presence, deepen our supply-chain capabilities and build the operational backbone needed for the scale ahead,” stated Sharad Arora, Co-founder Ethera
India’s lab-grown diamond jewellery market is witnessing a rapid momentum, driven by evolving consumer behaviour, rising demand for everyday jewellery, and a growing preference for ethical and transparent luxury. The lab-grown diamond (LGD) segment in India represents an estimated around USD 500 million revenue opportunity today and is growing at 35 to 40 per cent year-on-year, as per the official statement by the brand.
By 2030, LGDs are expected to form a meaningful share of the overall diamond jewellery market, underpinned by structural shifts in purchasing preferences. The statement added that Ethera offers a wide range of classic and modern everyday designs crafted using IGI certified lab-grown diamonds and BIS hallmarked gold across categories.
