Through this partnership, Fabfamily members can now redeem their Fabcoins to book Mahindra’s Electric Origin SUVs, namely the BE 6 and the XEV 9e
In a move to bring sustainable mobility and conscious lifestyle rewards together, Fabindia has partnered with Mahindra Electric Origin SUVs to introduce a benefit for Fabfamily members. Customers can now book premium electric SUVs using loyalty currency alone, 1,000 Fabcoins, boosted to a booking value of Rs 21,000.
Through this partnership, Fabfamily members can now redeem their Fabcoins to book Mahindra’s Electric Origin SUVs, namely the BE 6 and the XEV 9e. The offer effectively allows customers to secure a premium eSUV booking entirely through loyalty earnings, as per the official statement.
“Partnering with Mahindra allows us to demonstrate that belief at its boldest: enabling our members to book an Electric Origin SUV using just 1,000 Fabcoins. It’s an unprecedented 21x value unlock and a proud moment for us as two Indian brands come together to promote conscious consumption, sustainable mobility and customer empowerment,” stated William Nanda Bissell, Managing Director, Fabindia.
The official statement added that Fabindia carries a 65-year legacy of celebrating India’s rich heritage, panning over 340 stores across 127 cities within the country and 13 international outlets across seven countries. The offering includes a variety of Indian and Western wear for men, women, and children.
“This partnership with Fabindia is a powerful example of how two purpose-driven brands can come together to redefine value. It’s a step forward in democratising eSUV ownership and creating meaningful touchpoints that go beyond the vehicle itself,” stated Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra and Executive Director, Mahindra Electric Automobile.
