The fund will be utilised in scaling its 100-minute delivery and try-at-home service for urban consumers
Fashion quick commerce Startup Zulu Club has raised USD 2,50,000 in pre-seed funding from early-stage venture capital firm TDV Partners. The fund will be utilised in scaling its 100-minute delivery and try-at-home service for urban consumers.
Unlike traditional ecommerce that relies on guesswork, static images, and high return rates, Zulu Club enables shopping from malls and outlets. Users can order pre-curated try-at-home kits in just 100-minute and try four to five items before committing to a purchase, as per the official statement.
This model addresses key structural issues in fashion ecommerce such as high returns and poor profitability by enabling cross-sell and up-sell, thereby boosting average order value (AOV), the startup said.
“Most online fashion platforms are built for speed and variety, but that often comes at the cost of experience and confidence. We are building Zulu Club to reintroduce trust and experience into fashion shopping, especially for millennial consumers who crave convenience and personalisation,” said Adarsh Bhatia, Founder of Zulu Club.
Zulu Club’s core audience is urban millennials and Generation Z, style-savvy, time-constrained shoppers who seek a smoother, smarter way to shop. Unlike traditional ecommerce, which relies on static images and high return rates, Zulu Club follows an experience-first model.
“Zulu Club is tackling a fundamental friction in fashion ecommerce—shoppers want to try before they buy. Their try-at-home kits and instant delivery are built for today’s mobile-first, experience-led consumer,” said Ujwal Sutaria, General Partner at TDV Partners.
Currently Live in Gurgaon, Zulu Club, which was founded in 2024, plans to leverage the fresh funding to expand across key neighborhoods in Delhi NCR, enhancing its reach among urban shoppers.
