The centre features a dedicated Grohe spa zone, the luxury sub-brand of the company, built around four distinct experiences
Grohe, a brand for bathroom solutions and kitchen fittings, has inaugurated its Grohe experience centre at Lavelle Road, Bengaluru. This marks the brand’s largest and most immersive retail space in the Indian subcontinent to date. Spanning 14,000 square feet, the centre brings complete portfolio of brand to life through live installations, finished explorations and personalised consultations across residential and hospitality environments.
The centre features a dedicated Grohe spa zone, the luxury sub-brand of the company, built around four distinct experiences of absolute customisation, personalised luxury, harmony in design and multi-sensory water immersion.
“Bengaluru has always had a certain confidence about it, the design community here approaches design conversations with a strong focus on detail, intent and long-term value. That is exactly the kind of environment where a space like this earns its place. What excites me most is not the scale of what we have built, but the conversations it will create,” stated Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA.
The company said that India’s premium bathware and interiors market is in a period of accelerated evolution. The India bath fittings market is projected to grow at a compound annual growth rate (CAGR) of 7.74 per cent, reaching USD 15.47 billion by 2029, driven by rising premium residential development, growing hospitality infrastructure and an increasingly design-literate consumer base.
With Hyderabad also in its sights as a potential experience centre location within the current financial year, the company is working to build a more connected, experience-led retail presence across India’s key design and luxury markets.
