Over the next one year, the platform plans to further scale its dark-store network to 200 locations, alongside a calibrated expansion of its offline retail presence across key cities
IGP, a direct-to-consumer (D2C) multi-category gifting platform, has strengthened its offline presence with the opening of a new experiential retail store on Golf Course Road, Gurugram. The The store is designed as an experience-first extension of IGP’s digital ecosystem, offering curated gifting collections, premium visual merchandising and tech-enabled ordering.
After piloting offline stores in Mumbai over the past years, the Gurugram opening represents the next phase of this omnichannel journey, with the aim of bringing together discovery, touch-and-feel and the speed of last-mile delivery, the company said.
With a network of over 100 dark stores across 29 cities, IGP continues to see strong demand for its new features such as IGP Now, its rapidly expanding portfolio of thoughtful gifts which are personalised using proprietary technology and delivered within 60 minutes. Currently, IGP operates multiple offline stores in Mumbai, which have enabled the brand to better understand consumer behaviour in physical retail, from browsing patterns to product preferences, the statement added.
“Our retail stores act as an experiential layer that complements our dark-store network. The Gurugram store is a key step in expanding our offline footprint in high-potential markets, aligned with our long-term vision of building a seamless omnichannel gifting ecosystem,” stated Tarun Joshi, Founder and Chief Executive Officer (CEO), IGP.
Over the next one year, the platform plans to further scale its dark-store network to 200 locations, alongside a calibrated expansion of its offline retail presence across key cities. This expansion is aimed at unlocking existing demand by improving serviceability, especially in underserved pin codes.
