Designed as an immersive beauty playground, the Hyderabad store aims to bring the brand’s discovery-first retail experience to life
In line with its expansion strategy in India, Kiko Milano, Italy’s professional makeup brand, has opened its newest store at Lake Shore Y Junction, Hyderabad. Acquired by Reliance Retail Ventures, the brand earlier marked its entry into South India with its Kochi store, extending its expansion journey across key cities including Delhi, Mumbai, Pune and Lucknow.
Designed as an immersive beauty playground, the Hyderabad store brings the brand’s discovery-first retail experience to life. Featuring a diverse range tailored to Indian skin tones, undertones and preferences, the space invites consumers to explore, swatch and personalise their looks through hands-on engagement with the brand’s formulations.
The store showcases Kiko Milano’s most-loved global beauty icons, including the 3D Hydra Lipgloss, Unlimited Double Touch Lipstick, Maxi Mod Mascara and the Scent of Milan fragrance collection. The development further strengthens the brand’s expanding omnichannel presence in India, with the brand available across select Tira stores and Tira Beauty website.
This expansion comes on the back of the brand’s acquisition by RRVL in 2024. The strategic partnership strengthened Reliance Retail’s premium beauty portfolio while enabling Kiko Milano to accelerate its growth across key Indian markets.
